Breakout Session – Your Story Matters: Now Is The Time To Start Telling It Through An Effective Messaging Campaign

1.5 Social Work Credits

Your Story Matters: Now Is The Time To Start Telling It Through An Effective Messaging Campaign

Presenter:
Louise Grasmehr

As social workers, you lead change in your community. But how many people outside of organization know the story of the important work you do? Can you describe your work and values in a way that even your neighbor could understand? Do you talk about the policies that shape your work so that policymakers, allies and media can support you? Now, more than ever, is the time to tell that story!
In this session you will learn strategies for creating impactful messages to help your organization promote the difference you make, the important work you do, increase morale, and affect public perception. Learning how to effectively message your work empowers your workforce and helps change the narrative leading to a more effective agency."

Values Driven Leadership

Presenters:
Kristen Pearce, Natalie Kenyon

The field of Social Work is ever-evolving. As we have moved through the last two years, the need for leaders to find new and innovative ways to support themselves and their staff has become increasingly important. It is vital to have a strong foundation of personal values to lead in the social work field. By utilizing these values, you can better understand yourself and those you lead. Your values also become vital when working through compassion fatigue which is at crisis levels in our industry. This presentation will help you better understand compassion fatigue and how your values can support your long-term leadership goals.